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Analysis of the Influence of Savings and Loans Products and Service Quality on Loyalty and the Role of Satisfaction as a Moderation Variable

Nurulaeni, Koidatul and Wulandari, Wahju and Mas, Nasharuddin (2024) Analysis of the Influence of Savings and Loans Products and Service Quality on Loyalty and the Role of Satisfaction as a Moderation Variable. Journal of Management Research and Studies, 2 (2). pp. 215-237. ISSN 3024-8396

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Abstract

The purpose of this research is to determine the effect of savings and loan products and service quality on customer loyalty whichs is moderated by customer satisfaction inthe study of KPRI Yustisia customers at the Malang District Court. The sampling technique in this research uses "Non Probability Sampling", and the sampling method in this research is "Saturated Sample" (Total Sampling) of 73 KPRI Yustisia customers. Data is processed via Smart Partial Least Squares (PLS) software. The research results show that savings and loan products do not have a significant effect on customer loyalty. Service quality does not have a significant effect on customer loyalty. Customer satisfaction has a negative and significant effect on customer loyalty. Customer satisfaction does not play a role in moderating the influence of savings and loan products on customer loyalty. Customer satisfaction does not play a role in moderating service quality on customer loyalty.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Depositing User: WAHJU WULANDARI
Date Deposited: 05 Sep 2026 15:26
Last Modified: 05 Sep 2026 15:26
URI: https://kinerjadosen.widyagama.ac.id/id/eprint/78

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