Themain purpose of this study was to determine the extent of the influence of product quality on purchasing decisions and the role of price as a moderating variable.The research approach is a non-probability sampling research uasing the Accidental Sampling method. The population and sample of this study are unlimited, that is, the number is unknown. The population in this study were all consumers of the Home IndustryFoam Mattress HK Product Sukorejo Pasuruan Regency by taking 30 respondents. In this research, there is a method that will be used is a questionnaire/interview, the tool is using a questionnaire.This study uses a quantitative method, which will generate numerical data and is processed using the Smart-PLS version 3.0 software. The analytical tool used is the analysis of the Outer Model and Inner Model Test. The results showed that the product quality variable on purchasing decisions and the role of price as a moderating variable in the Home Industry Foam Mattress HK Product Sukorejo Pasuruan Regency can be a driving tool and used to add positive values to improve purchasing decisions. The study showed that the price variable was able to be a strong moderator of the influence of product quality on purchasing decisions at the Home Industry Foam Mattress HK Product Sukorejo Pasuruan Regency.